El Ayachi, H., Juidette, S. (2024). The Impact of Content Marketing on Corporate Brand Equity: A Systematic Review Using the Prisma Method. In: Alareeni, B., Hamdan, A. (eds) Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation. ICBT 2024. Lecture Notes in Networks and Systems, vol 1083. Springer, Cham.
https://doi.org/10.1007/978-3-031-67431-0_50
求助！谢谢！
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