More than performance: configurational paths from footballer brand image to fans’ emotional attachment and brand-related intentions

发表于 2026-8-23 21:15:26

期刊：International Journal of Sports Marketing and Sponsorship

文献作者：Pablo J. López-Tenorio; Jose Ruiz-Alba; Jesús de Matías Batalla

出版日期：2026-2-4

DOI号：10.1108/ijsms-06-2025-0280

下载链接：https://www.emerald.com/ijsms/ar ... -06-2025-0280en.pdf

文献链接：https://doi.org/10.1108/ijsms-06-2025-0280

当前文献来源于 Emerald。

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