Are Auction-Based Promotions More Profitable for Short Video Platforms than Fixed Pricing?

发表于 2026-9-8 15:03:44

期刊：Information Systems Research

文献作者：Zhongbin Wang; Shiliang Cui; Zhong-Zhong Jiang

出版日期：--

DOI号：10.1287/isre.2024.1493

下载链接：https://pubsonline.informs.org/doi/pdf/10.1287/isre.2024.1493

文献链接：https://doi.org/10.1287/isre.2024.1493

当前文献来源于 Institute for Operations Research and the Management Sciences (INFORMS)。

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